Problem: How can we effectively convey Bloomberg's premium enterprise data and technology offering in a concise 30-second promo with a consistent global narrative?
Solution: Created a compelling narrative blending live-action, VFX, and animation to demonstrate how Bloomberg simplifies access to meticulously curated data for advanced financial analysis, highlighting our team's collaborative approach with clients.
My impact: Led the project from concept to completion in a challenging 6-week timeline:
Conceptualized 3D sequence development and design evolution
Served as VFX Supervisor during live-action filming
Collaborated with creative director and producer to deliver a high-performing campaign spot
Managed efficient execution with limited resources and tight deadlines
My role:
VFX Supervisor
Animation Lead
Compositing Artist
Design Direction
CREDITS
Client: Bloomberg LP
Head of Video Production: Justin Malko
Creative Director: Lutz Vogel
Design: Lutz Vogel, Scott Balles
2D Animation: Scott Balles, Jake Zucker
3D Animation: Lutz Vogel, Neil Gilbert
VFX Supervisor: Scott Balles
Compositing: Scott Balles, Yuko Magoshi, Lutz Vogel
Editing/Color Correction: Jacob Coleman
Producer: Jacob Coleman
Copy Writer: Samantha Stainburn
LinkedIn - Enterprise Data Awareness Campaign
STILLS
